The Function Behind Forms

Letting your customers help you by doing a little data entry for you is a good strategy. A good place to start is with a contact form on your website. It’s simple, low-cost, and easy to add to any website. It lets your customers enter their own data into your system, making it easier to transfer those leads through to your contact management system, as they move from enquiry to prospect to customer.

A contact form lets people get in touch and ask you questions, but it also serves another very important function. You can capture email addresses and other information for future marketing use. And it provides a way for prospective clients to pre-qualify their contracts with deadline, budget, or similar information, in their first contact with your company.

You can then easily spot the key enquiries deserving your top-most attention and identify leads you think won’t be a good fit for your circumstances. By reducing the time it takes to find clients and identifying the best potential clients, you’ll be making more money with less time and effort and getting closer those long-term goals!